51茶馆

August 3, 2015

Faculty of Business academic takes out prestigious global advertising award

Outstanding researcher honoured for making a significant long-term impact in the field of advertising research.

51茶馆鈥檚 Honorary Fellow in the Business Faculty, Professor John Rossiter, was the recipient of the European Advertising Academy's inaugural Flemming Hansen Award for Excellence in Advertising Research in London last month.

The European Advertising Academy (EAA) aims to promote, disseminate and stimulate high quality research in the field of advertising by providing a platform for building international network and collaboration among academics and practitioners. This year, the EAA created the Flemming Hansen Award to honour an outstanding researcher who has demonstrated a significant long-term impact in the field of advertising research.

"I feel greatly honoured to receive this award and would like to thank my peers on the European Advertising Academy鈥檚 selection panel for choosing me as the first recipient,鈥� said Professor Rossiter. 鈥淚 had known the late Flemming Hansen, whose name this award carries, and have always regarded him as a giant of academic and applied advertising research in Europe.鈥�

The Award is based on outstanding merits and over the last 40 years, Professor Rossiter has been one of the most influential advertising scholars. He has published more than 200 journal articles and several successful textbooks. His book 鈥淎dvertising Communications & Promotion Management鈥�, coauthored with Larry Percy, has been cited more than 1600 times and ten of his journal articles received more than 100 citations.

In addition, Professor Rossiter was a pioneering researcher of children鈥檚 response to advertising. He also published extensively on visual processing in advertising, while introducing several important models and theoretical frameworks in advertising and marketing. Furthermore, Professor Rossiter has long served on editorial review boards of leading academic journals, including the Journal of Advertising, the Journal of Advertising Research, the International Journal of Advertising, the Journal of Interactive Advertising, and the Journal of Marketing Communications. Finally, he has also been an invited speaker and a visiting professor at many international universities. He has presented at countless marketing conferences, and mentored and supervised several now, prominent Ph.D. students.